Email marketing began almost as soon as the Internet was created. While many programs and spam detectors get rid of unwanted messages delivered to people’s inbox, when email marketing is done right, it is helpful to both the deliverer and receiver. Continue reading to find some simple ideas to ensure people want to read the emails you send.
The first commandment of email marketing is to never send unsolicited messages. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
Use A/B testing to test out different combinations in your subject line. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group. This allows you to determine which subject lines lead to subscribers opening your emails, and which get deleted without a second thought.
To get customers enthused about getting your emails, give prizes away through your newsletter. The readers are not only more likely to eagerly read the messages themselves, but they’re also more likely to pass the info on to friends. You should consider creating a referral program for your customers so that they can get an added benefit for forwarding their emails to friends.
Find out as much information as possible about email marketing. There are lots of books both online, as well as in libraries. There is surely a course or workshop in your area that can help as well.
Ensure you have the permission from the customer if you are going to send them any emails. If you fire off unsolicited emails, the recipients are not likely to take you seriously. Some may dislike unwanted emails so much, they decide to no longer buy from you or work with you.
Email marketing can be an incredible tool, but like many things, it’s only effective if it’s used correctly. Luckily, this article has given you much of what you must have to incorporate email marketing into your overall program. If you use the tips you’ve just read, it won’t be long until you see great results.
